Chelsea have agreed a sponsorship deal with a cryptocurrency company that will feature on the clubs sleeve for the remainder of the season.
Chelsea will feature cryptocurrency company BingX on their sleeve for the remainder of the season.
According to The Athletic, the deal will also see BingX extend and appear on the front of the Premier League club’s training kits in 2024-25.
Expectations are that the new sleeve sponsorship deal with BingX will be launched when Chelsea travel to face Middlesbrough in the Carabao Cup semi-final first leg on January 9.
Founded in 2018, BingX is a cryptocurrency exchange, serving over 10 million users worldwide.
Chelsea’s current shirt sponsors include Nike, Infinite Athlete and Trivago.
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